Case Study: Luxury Cosmetics Company builds a 360° client view with BearingPoint and Salesforce

Luxury Cosmetics Company builds a 360° client view with BearingPoint and 60+ customer metrics

The luxury cosmetics company, a leading brand in skincare, faced challenges in gaining a unified view of its customer data due to multiple disconnected sales channels and local databases. This lack of integration led to time-consuming manual reporting and an incomplete understanding of client behavior. BearingPoint was engaged to help turn its CRM vision into reality.

BearingPoint implemented a global CRM database using the Salesforce platform and Mulesoft to integrate various legacy data sources and point-of-sale systems. This solution provided a consolidated, real-time 360-degree client view and enabled automated omnichannel campaigns. As a result, the company gained a deeper understanding of its clients, improved its service level, and established a foundation for highly personalized one-to-one communications.