Case Study: Koelnmesse achieves a 360° customer view and stronger campaign effectiveness with BearingPoint's SAP C/4HANA Marketing Cloud

Koelnmesse builds a 360° customer view for 54,000 exhibitors and 3 million visitors with BearingPoint

Koelnmesse, an international trade fair and exhibition center, needed to integrate its marketing channels to gain consistent, up-to-date customer insights for planning and measuring the success of personalized campaigns. BearingPoint was engaged to address this challenge using the SAP C/4HANA Marketing Cloud.

BearingPoint designed and implemented an SAP C/4HANA-based architecture that consolidated data from multiple sources, including ERP, CRM, and digital platforms. This solution provided a 360° customer view, enabling Koelnmesse's marketing teams to accurately plan budgets and measure campaign effectiveness across all channels, thereby increasing the success of their marketing activities.

Koelnmesse