Case Study: Cendris achieves a customer-centric, data-driven operating model with BearingPoint

Cendris ends data losses and builds a new growth platform with BearingPoint

BearingPoint was engaged by Cendris, a Dutch information and communication services provider part of PostNL, which was facing significant business challenges. Its traditional model of selling data for directories was failing due to reduced marketing demand and declining data quality, leading to financial losses. BearingPoint was tasked with developing a new strategy and operating model to turn the business around.

BearingPoint designed and implemented a new data-centric operating model for Cendris, shifting its focus to customer service. The solution included developing a collaborative syndicate platform, establishing data quality consultancy services, and creating a closed-loop Data Quality Management proposition. As a result, Cendris transformed into a customer-oriented company, stopped losing money, and launched a new data "vault" platform for growth, becoming a more modern and value-adding partner for its clients.

Cendris