Case Study: BMW turns logistics innovation into a market-ready business with BearingPoint

BMW launches idealworks with BearingPoint to monetize logistics innovation

BMW, a major automotive manufacturer, faced the challenge of monetizing an innovative autonomous mobile robotics solution it had developed for its own intra-logistics. They engaged the consulting firm BearingPoint to understand the market fit and build a strategy to leverage this technology externally.

BearingPoint developed a comprehensive business model and go-to-market strategy, which included detailed market research and revenue calculations. The solution involved creating a new corporate subsidiary. As a result, BMW successfully launched idealworks, a wholly-owned spinoff company, to bring its logistics innovation to a broader market, establishing a foundation for leadership in collaborative logistics environments.

BMW