Case Study: BMW France enhances sales efficiency with BearingPoint and Salesforce CRM

BMW France enhances sales efficiency with BearingPoint for 120 dealerships and 2,500 employees

BMW France aimed to enhance its customer buying process and provide its dealerships with better tools to manage client portfolios. To meet this challenge, BMW France partnered with BearingPoint for a solution leveraging Salesforce and Salesforce Analytics.

BearingPoint configured and implemented a tailored CRM solution, which included an analytics dashboard and integration with local dealership software. This provided a centralized 360-degree customer view for both BMW France and its dealers, enabling better management of sales KPIs and financial incentives. The solution is now used by nearly 120 dealerships and over 2,500 employees, resulting in full transparency of customer interactions, improved sales performance, and an enriched customer experience.

BMW