Case Study: bagforeveryone achieves greater visibility and donation support with BearingPoint's digital marketing pro bono support

bagforeveryone creates visibility with BearingPoint after 300 bags and 50 weekly participants

bagforeveryone, a joint initiative supporting refugees and vulnerable communities on the Greek island of Lesvos, needed to increase visibility and revenue for their program that teaches sewing and produces bags with personal stories. BearingPoint provided pro bono support to address this challenge by developing a digital marketing concept and a sales strategy.

The solution implemented by BearingPoint included the creation of a comprehensive marketing strategy to promote the bags and generate further donations. As a result of this engagement, the project gained essential tools for revenue generation. While specific metrics were not detailed in the text, the case study highlights that 300 bags had been donated at the time of writing, directly supporting the sewing team.