Case Study: Angelini Pharma improves healthcare professional engagement with Salesforce and BearingPoint

Angelini Pharma boosts email click-through rates by 10%+ with BearingPoint

Angelini Pharma, an international pharmaceutical company, sought to improve its operational efficiency and increase engagement with healthcare professionals by moving beyond the standard capabilities of its Salesforce platform. To address this challenge, they partnered with the vendor BearingPoint to fully leverage Salesforce and develop a more collaborative and interactive approach.

BearingPoint implemented a co-creative solution, customizing Salesforce with new features based on employee insights and creating personalized communication journeys and email templates for healthcare professionals. This resulted in a more than 10% increase in email click-through rates. Supported by BearingPoint, Angelini Pharma now benefits from reduced manual work, more productive teams, and an overall improved experience for medical professionals.

Angelini Pharma