BearingPoint
193 Case Studies
A BearingPoint Case Study
Alliance SwissPass, an association of 250 Swiss transport companies, faced the challenge of a complex public transport fare system that created barriers for passengers and required significant operational resources to maintain. To make public transport more accessible and attractive, they engaged BearingPoint for its analytical expertise to explore a new, simplified pricing model.
BearingPoint supported the myRIDE project by preparing and analyzing data to design and validate new pricing models. This resulted in a pilot program for a distance-based, post-paid e-tariff system that offers full cost transparency and automatically calculates fares. The solution, which over 3,000 customers have tested, is designed to increase public transport usage and customer satisfaction while ensuring the new model remains economically sustainable for the industry.