Case Study: Vaseline drives mass sampling and buzz with Bearded Kitten's Glow-Up Truck

Vaseline distributes 10K samples with Bearded Kitten's Glow-Up Truck

Vaseline wanted to launch their new Gluta-Hya skincare range with significant impact, aiming to reach beauty-savvy consumers in high-footfall areas. Their challenge was to create a bold and shareable experience that educated the audience on the new product while achieving mass sampling. They partnered with the experiential marketing vendor Bearded Kitten to bring this campaign to life.

Bearded Kitten developed the Glow-Up Truck, a mobile beauty playground and sampling hub. The solution included offering free froyo, temporary tattoos, and photo opportunities to engage crowds. The campaign was executed in London and Liverpool, where an influencer collaboration added a local connection. This approach by Bearded Kitten successfully distributed over 10,000 product samples, directly engaged 7,300 people, and generated strong social traction for the product launch.

Vaseline