Case Study: Twitch brings its Cannes brand to life with Bearded Kitten

Twitch brings Cannes Lion to life with Bearded Kitten in 1 apartment and 3 themed rooms

The customer Twitch faced the challenge of showcasing its platform's power to the global creative community at the Cannes Lion 2022 festival. They needed a functional meeting and networking space that brought their brand to life. The vendor Bearded Kitten provided an experiential brand activation to meet this need.

Bearded Kitten's solution was to transform a Cannes apartment into an immersive Twitch world. This included three individually themed meeting rooms, communal areas, and a bespoke game for entertainment. The activation successfully engaged 350 guests, creating a highly appealing environment that effectively showcased the Twitch brand.

Twitch