Case Study: The IKEA House Party creates a home away from home with Bearded Kitten

The IKEA House Party reaches 5.5M with Bearded Kitten

The IKEA House Party faced a challenge during Ramadan, as many Muslims were forced to break their fast during their evening commute. They partnered with the vendor Bearded Kitten to create a welcoming, home-like experience for these commuters through an experiential marketing activation.

Bearded Kitten handled the live event management, logistics, and full fabrication of two pop-up homes in London and Manchester. The solution provided a warm space for guests to eat, pray, and build community. The campaign successfully registered 35,000 people, welcomed 150 guests on-site, and achieved an influencer reach of 5.5 million.

The IKEA House Party