Case Study: Pokémon launches an immersive gaming experience with Bearded Kitten

Pokémon launches immersive gaming event with Bearded Kitten, earning 94% highly memorable ratings

Pokémon partnered with Bearded Kitten to launch the new DLC for Pokémon Scarlet and Violet in the UK and European markets. The challenge was to create a highly engaging and memorable launch event for a select group of international influencers that would generate significant buzz and authentically celebrate the Pokémon universe.

Bearded Kitten designed and executed an immersive Japanese summer festival with a Pokémon theme, transforming a London venue. The solution featured custom set design, interactive games, themed food, and live character appearances. The event achieved a 90% attendance rate, with 94% of attendees rating it as highly memorable, and it successfully generated widespread online engagement from influencers, extending the campaign's reach globally.

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