Case Study: Paco Rabanne launches Phantom fragrance with Bearded Kitten's immersive London Fashion Week experience

Paco Rabanne launches Phantom with Bearded Kitten and distributes 11,000+ samples

The customer, Paco Rabanne, required a launch event for its new Phantom fragrance during London Fashion Week. The vendor, Bearded Kitten, was tasked with creating an immersive and futuristic experiential marketing event to introduce the new scent.

Bearded Kitten created a multi-sensory spaceship installation featuring a large robot and a scented cloud experience. The solution included a digital art gallery and a custom infinity light tunnel leading to an intergalactic-themed party. The vendor successfully distributed over 11,000 fragrance samples during the event.

Paco Rabanne