Case Study: News Australia transforms industry perception with Bearded Kitten's immersive video-first conference experience

News Australia engages 335 attendees with Bearded Kitten

News Australia needed to shift its industry perception from a traditional media company to a video-first innovator. The challenge was to demonstrate the value of its premium video offering and new partnership with Tubi to media agencies and partners. Bearded Kitten was engaged to create an experiential event to achieve this repositioning.

Bearded Kitten developed the "All Screens for All Australians" immersive activation. The solution used striking LED portal installations and a curated guest journey, including a nostalgic video store entrance and a speakeasy, to let attendees experience the video ecosystem firsthand. The event successfully generated positive trade coverage, strong engagement, and endorsements from industry leaders, effectively changing the market conversation for News Australia.

News Australia