Case Study: Netflix creates a buzzworthy Wednesday Season 2 fan experience with Bearded Kitten

Netflix sells out 1,600 Outcastaway Cruise spots with Bearded Kitten

The customer Netflix approached Bearded Kitten to create a standout activation for the launch of Wednesday Season 2. Their challenge was to break through the noise of summer with a fan-first experience that embodied the show's "outcast energy," generated hype, and encouraged shareable content.

Bearded Kitten developed the Outcastaway Cruise, an immersive gothic voyage on the Thames. Their solution included creative fabrication, event management, and talent agency services to transform a boat into a darkly themed experience with twisted performances and activities. The campaign sold out instantly with 19,000 registrations for 1,600 spots, generating significant social media buzz and media coverage that successfully built hype for the new season.

Netflix