Case Study: Netflix launches an immersive Peaky Blinders premiere with Bearded Kitten

Netflix launches Peaky Blinders premiere across 4 venues with Bearded Kitten, driving 1M social likes

The customer, Netflix, sought to launch the global premiere of Peaky Blinders: The Immortal Man in a way that honored the show's Birmingham roots and ignited its global fanbase. Their challenge was to create a premiere event that felt authentic to the show's gritty legacy while generating significant online buzz and press coverage. The vendor, Bearded Kitten, provided end-to-end event management and creative fabrication services to meet this need.

Bearded Kitten's solution was to transform Birmingham's city centre into an immersive 1940s setting across four venues. They built a detailed red carpet designed as a set, complete with scenic builds and live photo opportunities, and later reopened it exclusively for fans. The event generated over 1 million social likes and widespread press coverage. Netflix and other stakeholders praised the event for doing justice to the Shelby legacy and showcasing the city of Birmingham in a positive light.

Netflix