Case Study: Netflix launches an immersive Black Mirror screening with Bearded Kitten

Netflix launches Black Mirror’s immersive screening with Bearded Kitten, reaching 300 guests and 1,000 live streams

Netflix tasked experiential agency Bearded Kitten with creating an immersive launch event for Black Mirror Season 7 that would truly reflect the show's unique tone, moving beyond traditional red-carpet screenings. The challenge was to build an immersive universe that blurred the lines between the show's dystopian fiction and reality for press, influencers, and super fans.

Bearded Kitten delivered a solution by staging a serious product trial for a fictional tech device from the show, the Nubbin. They transformed a London cinema into a corporate HQ, complete with actors and a fully realized brand experience. The event resulted in overwhelmingly positive guest reactions, a live-streamed Q&A that reached over 1,000 viewers, and significant online hysteria with user-generated content garnering tens of millions of views. Bearded Kitten successfully created a campaign that left attendees questioning reality and delighted the client.

Netflix