Case Study: Mailchimp achieves high-quality leads and standout visibility with Bearded Kitten’s innovative Shoptalk Europe booth

MailChimp drives 649 leads at Shoptalk Europe with Bearded Kitten

The customer, Intuit Mailchimp, faced the challenge of building brand awareness and driving consideration in Spain, a market where the brand was still growing. Their goal was to create an impossible-to-ignore presence at the Shoptalk Europe conference in Barcelona. To achieve this, they partnered with the vendor Bearded Kitten for the design and delivery of an experiential booth.

Bearded Kitten developed a bold, interactive booth design centered on driving attendee behavior and exploration. The solution featured eight distinct touchpoints, including brand ambassadors, product demos, and sustainable giveaways, all designed to encourage engagement and sign-ups. The vendor's approach resulted in 649 high-quality leads from 1,100 attendees, delivering huge visibility and a standout presence that successfully supported Mailchimp's new market push.

MailChimp