Case Study: LYNX reaches 1.3M young men with Bearded Kitten's immersive sampling campaign

LYNX reaches 1.3M young men with Bearded Kitten

The customer LYNX, a brand facing the challenge that 74% of young men did not believe an affordable fine fragrance existed, tasked vendor Bearded Kitten with getting over one million noses to experience their product. Their goal was to change these perceptions through sampling and drive measurable engagement.

Bearded Kitten implemented an innovative three-step fragrance experience using blind scent tests and custom-built sampling environments like a mist arch. This solution reached 1.3 million people in the target demographic, directly led to 63,846 in-person interactions, and significantly improved brand perception, with 91% of engaged consumers rating Lynx more favorably afterwards.

LYNX