Case Study: JPMorgan Chase boosts UK brand awareness with Bearded Kitten’s experiential event activation

JPMorgan Chase drives 10,000 footfall in 6 weeks with Bearded Kitten

The customer, JPMorgan Chase, faced the challenge of low brand awareness for its 'reward banking' proposition in the UK market. To address this, they engaged the vendor, Bearded Kitten, to create a physical event experience that would boost their profile.

Bearded Kitten designed and built two giant, fully accessible temporary event structures called the Chase Octagon. These rigs toured five cities, offering visitors mood-boosting experiences and gift cards to spend locally. The solution successfully generated a footfall of 10,000 people, distributed £75k in gift cards to benefit the high street, and was executed on a rapid six-week timeline.

JPMorgan Chase