Case Study: Intuit Mailchimp reimagines B2B conferences with Bearded Kitten

Intuit Mailchimp sold out 2 B2B conferences with Bearded Kitten

Intuit Mailchimp sought to create a flagship live experience for UK e-commerce marketers that would break away from the traditional corporate conference format. Their challenge was to develop an event with significant impact, intelligence, and staying power that felt personal, inspiring, and fun. They partnered with the experiential agency Bearded Kitten to design and deliver this new B2B conference experience.

Bearded Kitten conceived and produced two immersive conferences, handling everything from creative direction and programming to set design and fabrication through their in-house studio. The solution included celebrity guests, expert speakers, custom-built zones, gamified journeys, and live music. The results were highly successful, with both events selling out and the 2024 edition achieving a social reach of over 3.4 million. Attendees rated the experience 9.1/10, and the events were credited as pivotal moments for brand loyalty, effectively turning first-time attendees into superfans for Intuit Mailchimp.

Intuit Mailchimp