Case Study: Intuit Mailchimp reimagines its flagship conference with Bearded Kitten

Intuit Mailchimp boosts FWD: London with Bearded Kitten, driving 85% gamification usage and 640 attendees

The customer, Intuit Mailchimp, sought to evolve its flagship annual conference into a fresh, reimagined format to attract a larger audience and solidify its position as a marketing innovation leader. They engaged the vendor, Bearded Kitten, to leverage their event management and experiential marketing services for this challenge.

Bearded Kitten delivered the FWD: London 2025 conference, creating a highly creative and interactive experience that broke from traditional B2B event formats. The solution featured imaginative staging, art installations, bespoke gamification, and playful activations. This approach resulted in significant growth in attendance, with 640 attendees, over 400 interactions, and an 85% gamification usage rate, successfully establishing a new benchmark for marketing conferences and generating positive industry press.

Intuit Mailchimp