Case Study: Intuit Mailchimp Australia delivers an unforgettable marketing conference with Bearded Kitten

Intuit Mailchimp Australia energizes 980 attendees with Bearded Kitten

The customer, Intuit Mailchimp Australia, wanted to bring its successful experiential conference format from London to the Australian market. The challenge was to create a marketing event that would be a unique, immersive, and engaging experience for attendees, moving beyond a standard B2B conference. To achieve this, they partnered with the vendor, Bearded Kitten.

Bearded Kitten designed and delivered two consecutive events in Sydney, "From: Here, To: There" and "FWD: Sydney." Their solution involved creating custom-built, visually stunning environments, managing end-to-end speaker programming with A-list talent, and introducing a gamified event app to boost engagement. The vendor's efforts resulted in a highly successful event with nearly 1,000 attendees and a 79% attendance rate, establishing a new benchmark for marketing conferences in Australia for Intuit Mailchimp.

Intuit Mailchimp Australia