Case Study: GoodHome launches an immersive brand experience with Bearded Kitten

GoodHome launches immersive exhibition with Bearded Kitten, reaching 89k social impressions

The customer, B&Q, needed to launch its new GoodHome brand to stakeholders, media, and investors in an imaginative way that would communicate its ethos and prove it was a game-changing innovator. The Bearded Kitten agency was tasked with designing an immersive exhibition to achieve this across events in London and Paris.

Bearded Kitten created a 360-degree immersive experience that guided guests through home improvement "NiGhTmArEs" to showcase GoodHome's solutions. The vendor built a large-scale exhibition featuring a series of thematic rooms and product pods. The event successfully engaged 495 guests, achieved an 89k social reach, and garnered significant media coverage, helping to reposition B&Q as an innovator.

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