Case Study: Dove drives festival sampling and whole-body confidence with Bearded Kitten

Dove drives 31,956 festival visits with Bearded Kitten

The customer Dove sought to launch its new Whole Body range in a memorable way that drove product education and trial, moving beyond traditional sampling. Their challenge was to integrate the product into a cultural moment and prompt a new shopper behavior, making the deodorant part of an everyday routine. They engaged the vendor Bearded Kitten for creative fabrication and event production.

Bearded Kitten designed and built a showgirl-inspired pop-up sanctuary at the BST Festival. The solution included vanity stations for personalized consultations, a photobooth, and styling with body gems, which distributed 377,460 samples and attracted 31,956 visits. The activation was highly successful, generating 22,369 photobooth interactions and 2,685 marketing opt-ins, achieving Dove's goal of creating a distinctive, shareable experience that got the product into the hands of its audience.

Dove