Case Study: Chase boosts brand awareness and engagement with Bearded Kitten’s immersive Bikeathon experience

Chase drives 7,426 book donations with Bearded Kitten

The customer, Chase, a major banking institution, faced the challenge of creating a bold and engaging presence as the Official Banking Partner of the Birmingham 2022 Commonwealth Games. They needed an interactive experience that embodied their brand ethos, drove awareness, and encouraged app sign-ups. The vendor, Bearded Kitten, was commissioned to provide experiential event services to bring this activation to life.

Bearded Kitten designed and delivered the Chase Bikeathon, a high-energy activation featuring a bespoke cycling game inside a custom dome. The solution merged immersive technology with live cycling, allowing participants to race in a virtual Birmingham metaverse. This execution by Bearded Kitten resulted in 3,471 participants cycling 37,000 kilometers, which translated into a donation of 7,426 books to local schools. The activation significantly boosted brand awareness, generated strong social media engagement, and was praised for its inclusive design.

Chase