Case Study: Campo Viejo boosts brand awareness and revenue with Bearded Kitten’s immersive Casa Pasión activation

Campo Viejo drives 12.1 million media reach with Bearded Kitten

Campo Viejo aimed to generate buzz and reinforce its quality credentials through an experiential marketing activation. The wine brand partnered with the agency Bearded Kitten to create an event that would drive brand awareness, provide hands-on experiences, capture data, and create content.

Bearded Kitten developed Casa Pasión, a three-day immersive paint-and-sip event. The solution featured interactive art stations and live demonstrations, transforming a venue in Covent Garden into a vibrant, Spanish-inspired canvas. The event achieved a media reach of 12.1 million, generated significant social engagement, and sold 131 tickets, successfully solidifying Campo Viejo's creative brand positioning.

Campo Viejo