Case Study: Beavertown sells out a surreal Halloween experience with Bearded Kitten

Beavertown sells out 596 tickets with Bearded Kitten for The Lost Dimensions

Beavertown, a brewery, wanted to create a Halloween experience that fully embodied its "Never Normal" brand ethos. They challenged the vendor, Bearded Kitten, to develop a multi-sensory and theatrical journey that would immerse fans in their brand world, rejecting the ordinary.

Bearded Kitten addressed this by creating "The Lost Dimensions," an immersive experience featuring six surreal and interconnected rooms built by their creative construction team. The solution included custom set fabrication, live actors from their talent agency, lighting, and sound design. The event was a complete success, selling out all 596 tickets and attracting 1,400 attendees, and was widely praised as Beavertown's boldest live experience.

Beavertown