Case Study: Beavertown Brewery creates sold-out immersive music events with Bearded Kitten

Beavertown Brewery draws 6,300 attendees across 3 cities with Bearded Kitten

Beavertown Brewery tasked experiential agency Bearded Kitten with creating a legacy annual event to spotlight their brand through music-driven events. The challenge was to go beyond entertainment and create extraordinary moments of togetherness with bold, immersive experiences that delivered a premium guest experience.

Bearded Kitten delivered the Beavertown Collaboration Sessions, a trilogy of music events across three UK cities. The solution merged live music with immersive brand experiences, including a signature stage and interactive games like the Skull Toss. The results included sold-out shows in London and Bristol, a high average guest satisfaction rating of 4.5/5, and strong product and merchandise sales with several items selling out.

Beavertown Brewery