Case Study: Battersea Power Station enhances guest experience with Bearded Kitten's immersive Chimney Lift attraction

Battersea Power Station transforms its 25-minute Chimney Lift queue with Bearded Kitten

Battersea Power Station wanted to enhance the guest journey for its Chimney Lift attraction, transforming the queue into an intentional and commercially impactful experience. Their goals were to increase average transaction price, improve guest experience, appeal to an international audience, and create new revenue opportunities without slowing throughput. They engaged the vendor Bearded Kitten to address this challenge.

Bearded Kitten designed and built a permanent, immersive pre-lift experience. The solution took guests on a time-travel journey into 1930s London through four interactive zones featuring projection mapping, AR technology, hands-on games, and bespoke sets. This solution from Bearded Kitten successfully increased dwell time and earning potential, improved guest satisfaction scores, and created a significant uplift in the perceived value of the experience.

Battersea Power Station