Case Study: Battersea Power Station launches an iconic public opening with Bearded Kitten

Battersea Power Station launches Festival of Power with Bearded Kitten and reaches 250k visitors

Battersea Power Station faced the challenge of creating a monumental public launch event to celebrate its reopening after years of anticipation. The event needed to honor the site's rich heritage while celebrating its future, requiring a bold and dynamic experience. The vendor, Bearded Kitten, was engaged to design and produce this program of launch events.

Bearded Kitten designed and delivered a five-day 'Festival of Power,' which began with a high-impact opening featuring CO2 and confetti cannons. The solution included multiple performance stages, roaming performers, a spectacular lighting show by Arcadia's Lords of Lightning, and a custom-built app for an interactive historical trail. The event was a major success, drawing over 250,000 visitors and achieving a social reach of over 1.5 million. It received widespread media coverage and 96% positive visitor feedback, successfully cementing Battersea's place as a new cultural destination.

Battersea Power Station