Case Study: PlumResearch boosts U.S. brand recognition with Bear Icebox Communications

PlumResearch earns 48 articles and 1.66B UVM with Bear Icebox

Polish analytics company PlumResearch had extensive data insights but lacked recognition in the U.S. market. Their challenge was to expand their presence and grow their brand stateside, for which they enlisted the U.S.-based public relations firm Bear Icebox.

Bear Icebox crafted a media strategy centered on PlumResearch's streaming data, producing weekly "Top 10 Netflix shows" rankings and exclusive story pitches. This solution earned 48 articles in major outlets like Variety and The Hollywood Reporter, achieving 1.66B total unique monthly visitors and winning two national awards in Poland.

PlumResearch