Case Study: Newcastle Systems boosts media visibility with Bear Icebox Communications

Newcastle Systems earns 80+ media placements in two years with Bear Icebox

Newcastle Systems, a provider of mobile-powered workstations and warehouse efficiency solutions, needed a more proactive public relations partner with specialized knowledge of the warehousing sector. They engaged Bear Icebox Communications for its industry expertise and creative approach to address this challenge.

Bear Icebox implemented a strategic PR campaign that included developing industry reports and conducting a first-of-its-kind worker satisfaction survey. This effort generated over 80 earned media placements in two years, reaching an audience of millions. The results for Newcastle Systems included a 70% increase in overall media coverage, a 20% boost in social media engagement, and clear growth in website traffic and inbound interest.

Newcastle Systems