Case Study: FinDec boosts brand awareness and media coverage with Bear Icebox

FinDec earns 126 media placements in under 18 months with Bear Icebox

FinDec, a financial services company, faced the challenge of not having an internal PR department or team to build their brand and position their executives as industry experts. They engaged the vendor Bear Icebox for strategic communications and public relations services to address this gap and launch a comprehensive PR campaign.

Bear Icebox implemented a full PR and social media strategy, which included media training and message refinement for FinDec's executives. This resulted in 126 earned media placements, including 13 in Tier 1 outlets like Forbes and Yahoo Finance, leading to significant increases in website traffic and social media followers for a strong overall ROI.

FinDec