Case Study: CADDi breaks into the U.S. market with Bear Icebox Communications

CADDi secures 110+ media placements with Bear Icebox

CADDi, an emerging Japanese manufacturing intelligence software company, faced the challenge of building its brand identity and gaining exposure in the critically important U.S. market. With limited presence stateside aside from some funding news, they needed a full-service PR partner who understood the American media landscape. They engaged Bear Icebox to help develop a brand narrative and secure media placements.

Bear Icebox implemented a robust PR strategy targeting a blend of national, tech, industrial, and business outlets. The solution led to over 110 media placements, reaching more than 50 million unique monthly visitors and including eight Tier 1 features. These results, which included major awards and recognition from the governor of Illinois, cemented CADDi's position as a key player in the U.S. market and were credited as a huge part of the company cracking into the United States.

CADDi