Case Study: Acrelec boosts U.S. awareness and media coverage with Bear Icebox Communications

Acrelec boosts LinkedIn impressions 104% with Bear Icebox

Acrelec, a provider of digital solutions like self-service kiosks to the food service industry, sought to increase its exposure in the U.S. market. The company engaged Bear Icebox to develop a PR and thought leadership strategy to overcome this challenge and build greater brand awareness.

Bear Icebox implemented a comprehensive communications plan that focused on Acrelec's expertise and product innovation. The results were significant, including over 90 earned media placements and a 104% increase in LinkedIn impressions. This increased awareness directly contributed to more sales, culminating in Acrelec signing a major $16 million deal with Burger King.

Acrelec