Case Study: 65 Incorporated boosts website sessions and PR exposure with Bear Icebox Communications

65 Incorporated boosts website sessions by 100% with Bear Icebox

65 Incorporated, a medicare consulting firm, faced the challenge of boosting brand awareness, exposure, and credibility to generate leads at the start of Medicare's annual open enrollment season. They engaged Bear Icebox Communications to execute a strong PR push to meet these goals.

Bear Icebox implemented a strategic public relations plan combining aggressive media outreach with a content marketing schedule to establish thought leadership. The results included major national PR exposure in top outlets like Forbes and The Chicago Tribune. Over a 45-day period, this campaign drove a more than 100% increase in website sessions and a 92% drop in bounce rate for 65 Incorporated, generating so many leads that the client requested Bear Icebox temporarily slow the outreach.

65 Incorporated