Case Study: 65 Incorporated boosts brand awareness and press coverage with Bear Icebox Communications

65 Incorporated boosts brand awareness by 100% with Bear Icebox

The customer, 65 Incorporated, a Medicare consulting firm, faced the challenge of boosting brand awareness, exposure, and credibility to generate leads for its founder's new book. To meet this goal, the company engaged its longstanding partner, vendor Bear Icebox, to spearhead a strategic public relations campaign for the book launch.

Bear Icebox implemented an aggressive media outreach and content marketing plan that resulted in significant national exposure. The campaign generated over 1,000 news mentions and 30 Tier 1 placements in top outlets, directly leading to a more than 100 percent increase in brand awareness and an overwhelming number of new client prospects for 65 Incorporated.

65 Incorporated