Case Study: Only Natural Pet achieves 40% sales growth with Bear Group

Only Natural Pet grows total sales 40% with Bear Group

Only Natural Pet, an online pet nutrition and wellness retailer, faced significant checkout friction on their Shopify store. Their 'Subscribe & Save' option was confusing to customers, hard-coded discounts were difficult to change, and their loyalty program was underutilized. This led to fewer subscriptions and higher support costs. They engaged the vendor, Bear Group, for growth strategy and UX redesign services.

Bear Group redesigned the product pages to show one-time and subscription pricing side-by-side with clear value propositions. They implemented a flexible discount system for marketers and laid the groundwork for a reinvented loyalty program. As a result, Only Natural Pet saw a 40% increase in total sales, a 25% rise in new customers, and a 22% growth in active subscriptions within the first 12 weeks. Bear Group's changes also reduced the time to launch a promotion from days to under two hours.

Only Natural Pet