Case Study: Neuro achieves a 32% add-to-cart lift with Bear Group's test-driven Shopify Plus redesign

Neuro boosts add-to-cart 32% with Bear Group

Neuro, a maker of functional gum and mints, had a brand identity that no longer reflected its vision to become a broader lifestyle brand. Their site failed to communicate their core "good energy" message, leading to customer decision fatigue and a disconnect with their growing audience. They partnered with Bear Group to validate a new direction before committing to a full Shopify Plus redesign.

Bear Group designed and tested new landing pages using Visually.io, proving that an emotion-first approach increased conversions. Following this validation, Bear implemented a comprehensive solution focused on "good energy," streamlining the user experience and integrating tools like Rebuy for personalized recommendations. This test-driven redesign resulted in a 32% increase in add-to-cart rate and a 10% increase in conversion rate for the customer.

Neuro