Case Study: Clearly Filtered boosts checkout completion by 36% with Bear Group's headless Shopify Plus redesign

Clearly Filtered lifts checkout completion 36% with Bear Group

Clearly Filtered, a water filtration company, faced a challenge with its e-commerce site not converting visitors despite having a technically strong product. Their digital experience failed to communicate value effectively, leading to customer drop-offs before checkout. Bear Group was engaged to address this through a brand realignment and a headless Shopify Plus redesign.

Bear Group implemented a headless architecture to separate storytelling from the storefront, creating a more intuitive and mobile-first shopping experience. They repositioned the brand's messaging and used interactive 3D visualizations to translate complex technology into relatable value propositions. This solution increased checkout completion by 36% and revenue by 35%, turning a major drop-off point into a key conversion moment.

Clearly Filtered