Case Study: Bag Balm achieves 78% gross sales growth with Bear Group's Shopify 2.0 migration

Bag Balm boosts gross sales 78% with Bear Group

Bag Balm, a heritage skincare brand, was facing limitations to its growth due to its outdated Shopify 1.0 platform. The site lacked flexibility for storytelling and merchandising, making it difficult to launch products and run campaigns efficiently. Bear Group partnered with the brand to migrate and modernize its ecommerce experience.

Bear Group executed a full migration to Shopify 2.0, providing a more flexible and scalable foundation. The solution included a conversion-focused UX redesign and the implementation of tools like Rebuy for product recommendations. This approach drove a 78% increase in gross sales, a 22% lift in conversion rate, and a massive 1,747% surge in TikTok referral traffic for Bag Balm.

Bag Balm