Case Study: Marie Stopes Kenya boosts enquiries and trust with Bean Interactive

Marie Stopes Kenya boosts enquiries by 40% with Bean Interactive

Marie Stopes Kenya, a leading reproductive health organization, faced a significant challenge as public perception of its brand was overwhelmingly reduced to abortion services, creating stigma in a conservative society. This limited awareness and uptake of its broader portfolio. The vendor, Bean Interactive, was tasked with a digital marketing campaign to reposition the brand as a holistic women's health partner and increase enquiries.

Bean Interactive reframed the narrative by shifting focus from controversial services to the positive majority of Marie Stopes Kenya's life-affirming offerings, such as antenatal care and family planning. This strategy led with culturally grounded stories to build trust. The solution achieved a 40% increase in enquiries, stronger brand acceptance, and increased demand for non-abortion services, winning the Best Digital Marketing Campaign award.

Marie Stopes Kenya