Case Study: Wells Fargo achieves a 700% boost in veteran candidate flow and improved DE&I and HR efficiency with Beamery

Wells Fargo Boosts Workplace DE&I, HR Efficiency With Innovative Technology

Wells Fargo, a global financial institution with nearly $2 trillion in assets and 238,000 employees, needed to unify scattered talent data and improve hiring outcomes for veterans and military spouses across multiple programs. To gain operational efficiencies and better engage transitioning service members, Wells Fargo turned to Beamery, using Beamery alongside Workday and Beamery solutions such as Talent CRM, Talent Marketing, Events and Careers Sites.

Beamery implemented Custom Fields, Convert Flows, custom Talent Pools, Events, Recipes and dynamic Campaigns integrated with Workday to centralize data, automate segmentation and nurture candidates at scale. The Beamery-enabled approach boosted military job seeker flow 700% (2020–2024), improved in-person event ROI 300% year-over-year, reduced unnecessary manual emails by 80%, and identified and communicated with 10,000+ job seekers, dramatically improving candidate and recruiter experience.

Wells Fargo

Cameron Crossley

Data Analyst, Military Talent & Strategic Sourcing