Case Study: VMware achieves higher candidate engagement and automated outreach with Beamery

VMware - Customer Case Study

VMware, with Senior Manager of Talent Discovery Stuart Taylor, was looking for a better way to reconnect with previously engaged candidates who had gone dormant in its talent database. Before using Beamery, it was difficult to quickly surface valuable prospects like Silver Medalists or past applicants for similar roles, limiting VMware’s ability to re-engage this talent pool.

With Beamery’s automation and Campaign features, VMware built targeted outreach programs to re-engage candidates and deliver personalized content at the right cadence. The results were strong: campaign open rates reached 45% to 61% and averaged 294 original applications per newsletter, with open rates about twice those of LinkedIn. Beamery helped VMware reach hard-to-find talent more efficiently, with less manual effort.

VMware

Stuart Taylor

Senior Manager, Talent Discovery (Customer Operations and Business Operations)