Case Study: Wells Fargo achieves a 700% increase in military job seeker flow with Beamery

How Wells Fargo Built An Award-Winning Veterans Hiring Program

Wells Fargo, a leading financial institution with nearly $2 trillion in assets and 238,000 employees, needed a unified talent ecosystem to scale its veteran hiring initiatives and improve candidate experience. The bank struggled with fragmented talent data across multiple systems and enlisted Beamery (integrated with Workday) to centralize candidate data, marketing, and engagement for programs supporting veterans and military spouses.

Beamery’s platform—using Custom Fields, Convert Flows, Event check‑in Flows, Recipes, Campaigns and Pools—enabled Wells Fargo to build targeted talent communities, automate event tracking and nurturing, and measure ROI across 65+ partner organizations. The solution identified tens of thousands of veterans and spouses, delivered a 700% increase in military job seeker flow (2020–2024), lifted in‑person event ROI 300% year‑over‑year, cut mailbox processing time by 60%, reduced redundant emails by 80%, and achieved 100% profile completion—helping earn Wells Fargo Beamery’s 2024 Beamie Award for Workplace DE&I.

Wells Fargo

Art Lokerson

HR Product Management Director — Talent Acquisition