Case Study: Balfour Beatty achieves faster talent sourcing and stronger candidate engagement with Beamery

How Balfour Beatty Transformed Its Talent Sourcing Strategy

Balfour Beatty, a leading international infrastructure group, faced a challenge in the competitive UK construction industry where demand for professionals with specific skills was high. To support its growth, the company needed to pivot from a reactive, manual hiring process reliant on agencies to a proactive talent acquisition model. They partnered with the vendor Beamery to gain better visibility into their talent pipelines and acquire qualified top talent more effectively.

Using Beamery's platform, Balfour Beatty implemented intelligent automation and its Recipes functionality to build and nurture talent pools for scarce skills. This allowed them to run personalized, multi-channel campaigns with targeted emails and company updates. The solution enabled Balfour Beatty to fill permanent positions quicker, achieving an average 70% open rate and a 36% click-through rate on campaigns, far exceeding industry benchmarks. Beamery provided the tools to shift to a proactive hiring strategy, reducing reliance on agencies.

Balfour Beatty

Samantha Ramsay

UK Head of Resourcing