Case Study: Circles.Life scales talent pipeline and boosts candidate satisfaction 288% with Beamery

Circles.Life Uses Beamery to Support Growth and Employer Branding Globally

Circles.Life, a Singapore‑headquartered telecom scaling rapidly with 500+ employees, faced growing volumes of candidate data and needed a way to scale hiring and employer branding globally. They selected Beamery and its Talent Operating System to centralize candidate data, integrate with their ATS (Greenhouse) and enable more personal, scalable engagement with talent.

Beamery implemented a unified workflow—integrating Greenhouse, automating data and actions with Beamery Recipes, and using Beamery forms, landing pages and automated email nurture campaigns for events and campus outreach. As a result, Circles.Life grew its talent leads database 23% month‑over‑month, achieved average email metrics of 40% open and 30% click‑through rates, and saw candidate satisfaction jump from +9 to +35 (a 288% increase), while improving recruiter efficiency and building a global talent pool.

Circles.Life

Alex Png

Global Head of Employer Branding, Diversity and Campus Hiring