Case Study: Teamleader boosts user engagement and upselling with Beamer

Teamleader increases upsell numbers 20% with Beamer

Teamleader, a SaaS platform that unifies CRM, project planning, and invoicing, faced a challenge in effectively communicating new features and bug fixes to its users. Their previous methods, including email newsletters and blogs, were insufficient for engaging users, especially for smaller updates. They needed a non-intrusive tool that supported multiple languages and team collaboration to improve user engagement.

By implementing Beamer's changelog and notification center, Teamleader could announce updates directly within the app using rich media and segmentation. This solution led to a 20% increase in upsells and achieved click-through rates of over 10%, significantly higher than their other channels. Beamer became a key element in their strategy, helping to reduce churn and keep users informed of all improvements.

Teamleader