Case Study: Luxo Living boosts returning buyer engagement with Beamer

Luxo Living boosts returning buyer engagement 280% with Beamer

Luxo Living, a Danish home and interior webshop, wanted to differentiate itself by showcasing new trends and products rather than pushing deals. Their challenge was engaging the 60% of website traffic that came from new visitors who found them via Google searches; these users landed on product pages and were difficult to convert as they weren't subscribed to newsletters or social media. They needed a way to communicate their dynamic, trend-focused value proposition to these new users immediately upon their arrival.

The vendor Beamer provided its newsfeed solution, integrated into the site's navigation as a "Latest News" sidebar. This allowed Luxo Living to post updates about new products and brands directly on any page. The results were significant: 10% of all visitors opened the feed, and those who interacted with Beamer's "Latest News" saw a 280% increase in conversion rate, a 267% increase in pages per session, and a 500% increase in average session duration. Critically, half of these engaged users were new visitors, achieving Luxo Living's goal of effectively communicating with them.

Luxo Living